Where the apple by holding secret until the last minute ???

you know the secret of success of the first  apple does not, in addition to strategic products, the secrecy of these products until the last  bit makes the customer more curious 

Apple is always secretive about the product during its development. And all of Apple's recent products have in common a way of "bourse": Appearing on the arm of Steve Jobs at the premiere, the whole world admiring and then "flee" from the depot with breakneck speed.The magic is in the chips seven years, almost any product launch of Apple's devotees were making "wild" and have a high turnover of every record. iPod and iPhone, iPad, Macbook ... All products are made ​ ​one startling in the first launch. Perhaps by a simple: Before the premiere he, ever one who is "touching hands, day in person," the iDevices still in production stages.
we try to give examples from the latest iphone5 

Try the 4 points from the iPhone launch to now over a year, you saw how many concept, design patterns are "leaking" of the iPhone 5, or images of a component or shell case for is of the smartphone?

The eagerness of the users that the products of Apple are "entitled dregs" a propaganda machine for free and effective than ever. Perhaps if you had to spend money on an advertising company for iPhone 5 words engraved on the mind to the user, Apple will have to spend billions of dollars. But because the security capabilities of their superior information, Apple can borrow Waning of users and the press to advertise for free. This leads one to conclude that the Apple secretive about upcoming products are just one-way marketing and advertising products.
 
 
Even Apple can not say 100% that your product will ship on time, late of the iPhone 5 is an example of this. A tsunami in Japan, then with the green opaque component supply Samsung makes iPhone 5 to continuously postpone the launch date, or the previous four white iPhone is also late a few times. When a company promises and then reneged, it will leave gaps for other companies take up the prospect. Historically, cases like this are not uncommon. In 2001, when the upcoming Palm m500, Palm also made ​​an aggressive ad campaign, promising new features.
can be said of the apple marketing plan is very good for its products
 

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